Chattin’ w/ 17 Sundays!
By far, 17 Sundays has the most impressive “about us” page I have read for a designer thus far. Not because it tells the biography of the design team or it boasts on their accomplishments in the industry … but because it is open and honest. How many of us can remember what it was like to be “17”? Knowing all the lyrics to every song performed by your favorite artist, practicing the latest dances moves and the rush to be an adult while our parents were screaming “not in my house” – okay maybe that was just my Mom. Lol. Nonetheless, these are the memories that flooded my mind as a browsed the website for 17 Sundays a few weeks ago.
I have to admit, I honestly did not hear of the Australian brand until they were announced to participate in the inde designer showcase during Full Figured Fashion Week™ taking place in NYC (June 13-16th, 2012) and I’m really disappointed in myself. How did I miss the appeal of 17 Sundays? Have I been living under a rock??? L <my official sad face> If you have been following me on Pinterest, you know I have a newfound addiction to dresses. The 17 Sundays dress collection offers pieces that are soft on the eye with a great mix of trend and edginess, the design can definitely be styled to make it very easy to go from the office to happy hour or an after work dinner date. And their denim boutique allows to you to take on the weekend in a very chic ensemble.
Recently, I had the opportunity to catch up with Claire from 17 Sundays to discuss their participation in FFFWeek™.
So tell me, where did the idea for 17 Sundays come from? Nikala, my business partner and I were working in brand development and design for other brands for many years. One of the brands we started and incepted into the market was an Australian plus size brand called Mink Denim, which was very well received at retail; we saw a hole in the plus size offer for boutique catwalk driven dressing, so in 2010 17 Sundays was born, we left our day jobs and we haven’t looked back since.
Is this your first year participating in FFFWeek™? Yes we applied to show last year but weren’t quite ready as a brand, so we just put our noses down and worked like crazy with the goal of showing this year and we made it.
What can the audience expect to see on the runway from 17 Sundays? We will be presenting our collection ‘Shooting Stars 2012” The audience can expect a very tight trend driven showcase, with attention to texture, pattern and luxe fabric interest. We will be showcasing all sizes so everyone will leave with a good understanding how 17 Sundays fits to the fuller figure.
Check out some images courtesy from 17 Sundays, 2012 Shooting Stars Look book (all rights reserved). www.17Sundays.com
I have also decided to add a few of my favorite pieces from their online store.







































