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Remember a couple of weeks ago when fellow blogger Monique from Curves and Chaos started an anspiring petition to plus size retailers to use models that were more like us.. well it seems that although the road is long and the process has a very long way to go, I am proud that every now and then there is a retailer that challenges what is acceptable marketing and pushes the limits.Â
A few days ago, plus model Asia Mone’t was announced as the new face for Le Mystere’s Captivating Curves full fit collection. Asia is the first plus size model and “G” cup to be featured in the collection.Â
“Throughout our history, Le Mystere has been known for our fantastic fit and high quality bras,†said Jessica Pfister, the brand’s New York Director. “I think it’s wonderful for everyone to see firsthand just how supportive our bras truly are. Asia looks beautiful, confident, sexy and well-supported in Le Mystere and we are proud to be making a product that does exactly what we say it can. Our product will lift and support you like no other, leaving you feeling like you can take on the world.â€
Check out some of the photos from her ad below.

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Source: Asia Mone’t Fan Page Images: Property of Le Mystere Lingerie
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